March 25th, 2023, Clifton Mark
Football rules British screens in March, with the UEFA Champions League and Europa League taking first and third spots on the top ten most in-demand titles for the fortnight form March 6 to March 19. The chart below is based on data from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 and measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among British audiences in the past two weeks:
Football fans have made the Champions League the most in-demand title during the middle of March, bumping apocalypse-drama The Last of Us to number two. The tracked period included Liverpool’s exit from the tournament as well as Erling Haaland’s historic five-goal game in Manchester City’s win over RB Leipzig. Already occupying the top spot, the competition is unlikely to lose viewers as it moves through the knockout phase towards the decider in June. The Europa League isn’t far behind the Champions League, taking third spot on the most in-demand list.
Three feature films made the top ten this fortnight, including RRR, the Indian epic centred on fictionalized versions of two revolutionaries and their fight against the British Raj. Originally released in 2022, it became the third highest-grossing Indian film of all time before being streamed on Netflix. The film nabbed a Best Original Song Oscar for ‘Naatu Naatu.’ The other full-length features on the list are murder-based franchises Scream and Luther.
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