March 20th, 2023, Bhavika Bansal
The second edition of YouGov’s annual Global FMCG Rankings Report uncovers the most-considered food, beverage, and personal care brands across the world and discovers which brands have seen the highest year-on-year increase in score. In the UK, the Top 10 Improvers lists for beverages and personal care were topped by Nestle’s San Pellegrino and Coca-Cola Zero (with a rise of 2.1 points each) and skin care brand Nivea (with a rise of 2.1 points) respectively.
The top improvers rankings sort the brands by the year-on-year (YOY) change in their Consideration scores as per YouGov BrandIndex - the YOY change is calculated as the difference between a brand’s average Consideration score for the current and previous year - in this case 2022 and 2021.
Closely behind San Pellegrino and Coca-Cola Zero, French mineral water brand Evian registers an increase of 1.9 points in Consideration score. Pepsi Max (a rise of 1.7 points) occupies third place followed by the Coca-Cola Company owned Sprite (plus 1.6 points).
Notably, four of the top 10 beverage brand improvers in the UK are owned by the American multinational beverage corporation The Coca-Cola Company. This includes Oasis and Fanta, both of which secured an increase of 1.5 points.
Moving up to 13.4 points in 2022 from 12.0 points in 2021, the Keurig Dr Pepper-owned 7UP shares the last spot with the Britvic-owned soft drink brand J2O and SmartWater (a rise of 1.4 points for all three brands).
Coming to the most improved personal care brands, Charlotte Tilbury comes in a distant second with a change of 1.3 points, behind Nivea. They are followed by WaterWipes (a 1.2-point increase) and Johnson & Johnson (a change of 1.0 point).
Unilever anti-perspirant brand Sure, also known as Rexona in many countries, registers an increase of 0.8 points. L’Oreal Paris and men’s personal care and grooming brand Harry’s (with a rise of 0.8 points for both) close out the top 10, sharing the last spot with Sure.
Want to see how other markets compare or explore the other top FMCG improvers in the UK? Download the full report here.
The 2023 Global FMCG/CPG Rankings Report uses Consideration scores – part of YouGov BrandIndex’s 16 brand health metrics - to offer a benchmark for FMCG/CPG brands across 18 key international markets.
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Methodology
YouGov publishes brand rankings yearly based on the data from always-on brand tracker, YouGov BrandIndex. FMCG brands are tracked daily around the world, enabling us to consistently and accurately measure consumer attitudes towards those brands.
The brands in YouGov’s FMCG rankings 2023 were ranked based on Consideration score, which is a measure of likelihood of purchase from the category. The top ranked rankings show the brands with the highest Consideration score between January 1st 2022 and December 31st 2022. To determine the improvers rankings, brands have been sorted by change in consideration score (highest to lowest between the time range of 2022 vs 2021).
The scores are representative of the general population of adults 18+ (some are online representative) except for India which is national urban representation. For all markets, a minimum base size of 100 is mandatory for conclusive results.
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands included in YouGov’s FMCG top ranked rankings have been tracked for a minimum of 6 months, and all brands included in YouGov’s FMCG improvers rankings have been tracked for a minimum of 18 months.