How Smitten Communications and JustAnswer generated 40+ press mentions with YouGov Surveys
Business challenge
US PR firm Smitten Communications sought to generate press for its client JustAnswer, a platform that connects people with experts for professional advice online. A growing brand with a strong user base, JustAnswer wanted to expand awareness of its platform among consumers. Smitten Communications suggested JustAnswer run a survey about one of its 150+ categories in the hopes of results helping to generate coverage in top-tier media outlets.
Solution
YouGov Surveys’ quick-turnaround and researcher support on questionnaires allowed Smitten Communications to develop a 10-question survey in the hopes of delivering headline-grabbing results.
The survey asked consumers their opinions on two trending topics: family drama during the holidays and etiquette in confusing situations – both divisive issues that relationship and mental health experts at JustAnswer can help people navigate.
YouGov fielded the survey immediately and returned results within just a few days, together with an analysis of key findings. Smitten Communications then packaged the results into a press release, which YouGov researchers helped to review for objectivity.
Results
The results from their YouGov Surveys work enabled Smitten Communications to secure 45 unique media placements for client JustAnswer - including features in Huffington Post, Newsweek, PureWow, and a television feature that ran on the local FOX affiliate in the Bay Area, where JustAnswer is headquartered – as well as delivering a significant spike in traffic to the site following the coverage.
Following the success of the project and the ease of working alongside YouGov, Smitten Communications plans to make quick-turnaround consumer surveys a more regular element of its PR proposals and is already ideating future projects with YouGov.
Client testimonial
“I’ve worked with lots of different survey vendors in the past and had a difficult experience. YouGov was super easy to work with, both in the creation and execution of the survey.”
-Aimee Grove, Principal, Smitten Communications