Which are the most considered food and beverage brands in the UK?

The second edition of YouGov’s annual Global FMCG/CPG Rankings Report uncovers the most-considered food, beverage, and personal care brands in 18 markets around the world. While Mondelez International’s Cadbury leads the most considered food brands in the UK with 57.3 points, Britvic owned Robinsons tops the Beverages list with a score of 33.6 points.

The top ranked rankings show the brands with the highest Consideration score, as per YouGov BrandIndex, between January 1st, 2022, and December 31st, 2022.

In a distant second behind Cadbury, the American international frozen foods brand Birds Eye registers a score of 42.1 percentage points. British snack food brand Walkers (41.4 points) occupies third place followed by Cathedral City (40.9) and Heinz Tomato Ketchup (40.0).

The Mars, Incorporated-owned confectionary brand Maltesers and Canadian frozen foods giant McCain close out the list of top 10 food brands in the UK with 32.6 and 31.9 points respectively. 

Coming to the top ranked beverage brands, Ribena comes in second, behind Robinsons, with a score of 25.7 points. They are followed by Nestle’s San Pellegrino at 24.5.

Notably, four of the top 10 most considered beverage brands in the UK are owned by the American multinational beverage corporation The Coca-Cola Company – Coca-Cola (21.4 points), Diet Coke (20.8 points), Coca-Cola Zero (19.8 points) and innocent (19.6 points). 

Want to explore UK’s Personal Care rankings or see how other markets compare? Download the full report here.

The 2023 Global FMCG/CPG Rankings Report uses Consideration scores – part of YouGov BrandIndex’s 16 brand health metrics - to offer a benchmark for FMCG/CPG brands across 18 key international markets. 

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Methodology 

YouGov publishes brand rankings yearly based on the data from always-on brand tracker, YouGov BrandIndex. FMCG brands are tracked daily around the world, enabling us to consistently and accurately measure consumer attitudes towards those brands. 

The brands in YouGov’s FMCG rankings 2023 were ranked based on Consideration score, which is a measure of likelihood of purchase from the category. The top ranked rankings show the brands with the highest Consideration score between January 1st 2022 and December 31st 2022. To determine the improvers rankings, brands have been sorted by change in consideration score (highest to lowest between the time range of 2022 vs 2021). 

The scores are representative of the general population of adults 18+ (some are online representative) except for India which is national urban representation. For all markets, a minimum base size of 100 is mandatory for conclusive results.

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands included in YouGov’s FMCG top ranked rankings have been tracked for a minimum of 6 months, and all brands included in YouGov’s FMCG improvers rankings have been tracked for a minimum of 18 months.