US: JetBlue’s latest push for ‘green’ travel - What do flyers have to say about sustainability?

JetBlue has partnered with climate tech company, Choose, to bolster its focus on sustainability. As part of this partnership, the airline will offer its customers a dedicated climate platform that visitors can use to check an estimate of their flight’s CO2 emissions. Further, customers can even contribute to a fund created to cover the cost of premium sustainable aviation fuel, as compared to conventional jet fuel. Last month, United Airlines launched a fund for sustainable aviation fuel. 

With its latest push towards sustainable air travel, we look at what JetBlue’s current customers feel about the environment, climate change and going green.

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 71% of JetBlue’s customers agree with the statement that “green energy is the future.” An identical proportion (70%) agree with the statement that “climate change is the biggest threat to civilization.”

Nearly half (49%) of the carrier’s customers agree with the statement that they “consider [themselves] an environmentalist”, but 28% of JetBlue’s customers agree with the statement that they “don’t care what [their] carbon footprint is.”

When it comes to supporting green initiatives, 62% of JetBlue’s customers agree with the statement that they “don’t mind paying more for products that are good for the environment.” But 48% of them agree with the statement that “it costs too much to be green all the time” and 57% of the airline’s flyers agree with the statement that they “don’t care if it is “green” energy, as long as it is cheap.”

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles. 

Photo by Sachin Amjhad on Unsplash