Hilton tops YouGov’s Hotel Advocacy Rankings 2023 in Saudi Arabia

YouGov’s analysis reveals that Hilton is the most recommended hotel brand among Saudi customers, with a score of 72.0.

The global hotel chain reigns supreme amongst Saudi customers becoming the most recommended hotel brand in the country.

The 2023 rankings looked at brands’ former and current customers, and analysed which brands had the highest proportion of people recommending them to a family member or friend between the period of 1st Jan 2022 and 31st Dec 2022.

InterContinental ranks second with a score of 68.6, followed by Ritz-Carlton in third (score of 66.6).

Sheraton is fourth (66.3) in the list, Movenpick is fifth (65.5) and Four Seasons is sixth (65.2).

Other Hotel brands with high level of customer advocacy are Atlantis, The Palm Dubai (65.1), Marriott (64.5), Kempinski Hotels (63.5) and Hyatt (63.3).

Methodology

YouGov's Hotel Advocacy Rankings 2023 show the Hotel brands with the highest Recommend scores amongst their customer between 1st Jan 2022 and 31st Dec 2022. The scores are online representative of the general population of adults (18+) in KSA. Every brand in the ranking has a minimum sample of 100 and has been tracked for at least six months, with all scores being rounded to a single decimal place.

YouGov’s Hotel Advocacy Rankings 2023 is based on the data from our always-on brand tracker, YouGov BrandIndex, which enables us to consistently and accurately measure consumer perception and attitudes towards thousands of brands in MENA.