November Automotive Advertiser of the Month (UK): Which brand made it to the top?

Cinch registered the most significant increase in Ad Awareness for November 2022 of all the auto brands and services we track in the UK, making it the Auto Advertiser of the Month. According to data from YouGov BrandIndex, which tracks perceptions toward brands daily, the UK car dealership platform saw an improvement of 4.1 percentage points, going from 19.6 to 23.7 during the month.

The fully online dealership promises a wide range of used cars, hassle-free payment options, servicing deals and get your car home delivery within 72 hours. Its Rylan Clark-led campaigns look to have made a real impact on consumers this month.

According to data from YouGov BrandIndex, Cinch saw its brand Awareness score, which tracks if consumers have ever heard about a brand, increase during the same period (+2.8 percentage point).

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in UK from November 1 and November 30. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.