Global Best Brand Rankings 2022: UK
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
YouGov Best Brand Rankings 2022 Top Ranked: UK
In the UK, the best brand is Marks & Spencers with 46.5 score, followed by Samsung with a score of 40.2. IKEA and Cadbury take the third and fourth place with a score of 40.1 and 40 respectively. The top 5 is completed with Netflix scoring 38.9.
YouGov Best Brand Rankings 2022 Top Improvers: UK
Disney+ claims the top improvers in our Best Brand Rankings with an increase of 4. Tesco Clubcard follows up with an increase of 3. The third and fourth place are the BBC and Vue with an increase of 2.7 and 2.5 respectively. The top 5 is completed by Odeon as they have an increase of 1.9.
