Global Best Brand Rankings 2022: Canada
Amazon tops YouGov’s Best Brand Rankings 2022: Canada
YouGov analysis reveals Amazon as the best ranked brand among consumers in Canada.
YouGov Global Best Brand Rankings are based on scores taken from YouGov BrandIndex – our industry-leading brand health tracker. The metric used is Index: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here.
In Canada, the top ranked brand was Amazon, with an average score of 47.9. Fellow tech titan Google follows, placing second with an aggregate Index score of 45.5 between September 2021 and September 22. Falling from first position in 2021, but as reliable as ever, TYLENOL places third with a score of 44.7. Rounding out the top five in Canada are Costco and Netflix, with scores of 42.8 and 42.3 respectively.
Airbnb is the most improved brand in Canada
Airbnb topped Canada's most improved brand list this year, with a rise of 2.7 points. Competition for the next spot was fierce, with employment website Indeed coming in second (up 2.4 points.) Fellow American companies Walmart (+1.7) and Starbucks (+1.6) place third and fourth among the most improved brands with Canadians in 2022.
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Methodology
The brands in YouGov Global Best Brand Rankings were ranked based on the Index score, which measures overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
The Best Brand Ranking charts show the brands with the highest average Index scores between September 28, 2021, to September 27, 2022. The Best Brand Improvers charts rank the brands with the highest increase in index scores, comparing scores from the previous 12-month period.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 18 months to appear in the Improvers tables.
Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here.