Discovering Loyalty in Telco in APAC

With the recent release of YouGov’s telco report 2022: Discovering Loyalty in Telco, we help businesses understand the purchase intentions and motivations of cell phone and carrier consumers. How different would the telco customers in APAC be, as compared to their global counterpart?

Loyalty in the telco industry in APAC is driven largely by brand loyalty, trust and familiarity. In this report, we uncover the key factors that can increase customer retention as well as factors that encourage switchers to stick around. Marketers in this industry can leverage the data in this report to establish a more precise segmentation of the market for campaign and product design.

Download the full report to find out more.

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