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IE: Top 10 Recommend Rankings 2022
Philipp Schneider - September 1st, 2022
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
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Want to see how other markets compare? Our annual report highlights the top 10 recommended brands in each market across 55 countries globally.
To see your brand health ranking please complete the form and one of our experts will be in touch.
Methodology
- The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
- Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
- The rankings show the brands with the highest average Recommend score between 1st June 2021 - 31st May 2022 compared to 1st June 2020 - 31st May 2021 for the top improvers.
- Scores are representative of the general population unless specified (some markets are representative of the online population).
- The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.