NBL Christmas Day Fixture Study 2022
Kevin Rustika - August 4th, 2022
In July 2022, The National Basketball League (NBL) announced it would be hosting a Christmas Day fixture between the Sydney Kings and Melbourne United.
While the Christmas Day fixture has long been an annual tradition in the NBA and hugely successful, will this guarantee a similar story for the NBL down under?
The following research will look to predict this by deep diving into NBL fan awareness of the announcement as well as broader fan sentiment around the concept of a Christmas Day NBL fixture.