APAC Biggest Brand Movers – June 2022
APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
Australia: Air New Zealand soars to top of table with more AKL-LA flights
Kiwi flag-carrier Air New Zealand is Australia’s Biggest Brand Mover for June.
It made gains in 10 out of 13 YouGov BrandIndex metrics, across the Media and Communication category (Ad Awareness, WOM Exposure, Buzz), Brand Perception category (General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel category (Current Customer).
The Star Alliance airline is adding more flights between Auckland, Australia and Los Angeles, USA – returning to a daily basis from 14 July, and 10x weekly basis between 15 August and 29 October. It also recently announced plans to let economy passengers on its long-haul flights of 17+ hours book “Skynest” sleeping pods on its Boeing 787 Dreamliner planes from 2024, which would allow them to lie flat on bunk beds for up to four hours.
TikTok is the runner-up, with the ByteDance-owned social media platform scoring upticks in 10 metrics across the Media and Communication, Brand Perception and Purchase Funnel categories as well. Foodland takes the third place, with the local supermarket chain seeing improvements in six metrics across all three categories.
Soy and nut milk brand So Good and Apple’s virtual assistant Siri round out the top five, making gains in five metrics each.
Indonesia: ShopeePay moves to first place with new transfer feature
Sea Limited’s ShopeePay is Indonesia’s Biggest Brand Mover in June.
It made gains in 11 out of 13 YouGov BrandIndex metrics, across the Media and Communication category (Ad awareness, WOM Exposure, Buzz), Brand Perception category (General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel category (Consideration, Current Customer).
The digital payment service recently launched a new “Transfer To Anywhere” feature, which allows transfers of ShopeePay balances to other users – with no admin fees nor daily transfer quota limits.
Netflix is the runner-up, with the American streaming giant scoring upticks in five metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. TikTok takes the third place, with the ByteDance-owned social media platform seeing improvements in five metrics across all three categories.
Swedish audio streaming platform Spotify and South Korean automaker Hyundai round out the top five, making gains in five metrics each.
Thailand: Big C rises to top spot with mid-year sale
General retailer Big C is Thailand’s Biggest Brand Mover for June.
It made gains in 11 out of 13 YouGov BrandIndex metrics, across the Media and Communication category (Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz), Brand Perception category (Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel category (Consideration, Current Customer).
The Central Group-owned hypermarket chain launched a mid-year campaign offering discounts on more than 2,000 items, and 120-baht worth of e-coupons for customers who add Big C’s official Line account, which can be used at 130 Big C branches nationwide.
MK Restaurants is the runner-up, with the Thai suki / hotpot chain scoring upticks in 10 metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. Ovaltine takes the third place, with the Associated British Foods’ chocolate milk drink seeing improvements in nine metrics across all three categories.
Local grilled meat restaurant Bar.B.Q Plaza and American shoe brand Converse round out the top five, making gains in nine and eight metrics respectively.
Philippines: Safeguard takes the first place
Procter & Gamble’s liquid soap brand Safeguard is the Philippines’ Biggest Brand Mover in June.
It made gains in 11 out of 13 YouGov BrandIndex metrics, across the Media and Communication category (Aided Brand Awareness, Ad awareness, Buzz), Brand Perception category (General Impression, Value, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel category (Consideration, Purchase Intent, Current Customer).
Colgate is the runner-up, with the American toothpaste brand scoring upticks in ten metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. BDO Life takes the third place, with the local insurance company seeing improvements in seven metrics across all three categories.
Local skincare brand Maxi-Peel and Unilever’s Dove soap round out the top five, making gains in seven and six metrics respectively.
Was your brand one of APAC’s Biggest Movers in June?
Uncover the other brands that were among the top ten in Australia, Indonesia, Thailand and Philippines by requesting your free copy of YouGov’s APAC Biggest Brand Movers Report for June 2022 here.
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Methodology: Biggest Brand Movers for June 2022 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between May and June 2022.
Media and Communication Metrics
- Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
- Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
- Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks
- Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)
Brand Perception Metrics
- General Impression – Whether a consumer has a positive or negative impression of a brand
- Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
- Quality – Whether a consumer considers a brand to represent good or poor quality
- Value – Whether a consumer considers a brand to represent good or poor value for money
- Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not
- Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
Purchase Funnel Metrics
- Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
- Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
- Current Customer – Whether a consumer has purchased a given product or not within a specified period of time