UK Advertisers of the Month: TUI, Booking.com, Lynx (June 2022)
YouGov's monthly analysis of brands who enjoyed the highest month-on-month increase in Ad Awareness in the UK features TUI, Booking.com, and Lynx for the month of June 2022. Ad Awareness asks consumers if they have seen an advertisement for the brand in the past two weeks, on which basis brands are awarded the title of Advertisers of the Month.
According to data from YouGov BrandIndex - which monitors consumer perceptions toward brands daily – leading international tourism group TUI secured the top spot with a rise of 5.6 points in its Ad Awareness score this month. The start of the summer holiday season in the UK, coupled with easing travel restrictions and an increased demand for international travel, can be attributed to the rise in TUI’s Ad Awareness score from 22.9% on May 27 to 28.5% on June 26. The almost tenfold year-on-year increase in the number of travellers with TUI in the same period promises a “strong travel summer” for TUI in 2022.
Dutch online travel agency Booking.com recorded a jump of 5.5 percentage points from 10.4% on June 2 to 15.9% on June 26. Booking.com launched its summer ad campaign 'Booking.yeah’, starring award-winning actor Idris Elba, in the UK, following its successful SuperBowl launch in the US. This campaign includes ads that feature the brand’s multiple offerings for the first time.
In third place, male grooming brand Lynx saw a growth of 5.5 points in its Ad Awareness score through the month. Accompanying the launch of the new Lynx Epic Fresh for men this month, Lynx released a fresh new version of the successful ‘Smell Iconic- The Lynx Effect’ advert.
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of UK adults aged 18+ between May 27 and June 26, 2022. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.