US Financial Advertiser of the Month: Visa
May 29th, 2022, Christien Pheby

US Financial Advertiser of the Month: Visa

Visa is the US Financial Advertiser of the Month for April 2022. With Ad Awareness scores (which measure whether consumers have seen or heard an ad for a brand in the last two weeks) rising from 22.8 to 26.5 over the month, it saw an uplift of 3.7 points – more than any other financial services company that we track in our database.


Earlier this year, Visa introduced “Visa Ready”: a spectrum of “ready to go” payment services that can be used in a range of different business and consumer contexts. In keeping with this new offering, the brand also revamped its brand identity to emphasise aspects of its services beyond its well-known credit cards. Whether the change of tack succeeds in the long run remains to be seen, but in terms of Ad Awareness Visa’s efforts have already made an impact.

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