Thailand’s Most Talked-About Brands: April 2022

Line Man registered the biggest boost in the number of people who are talking about the company of all the brands we track in Thailand, over the month of April. Data from YouGov BrandIndex, which tracks consumer perceptions toward brands on a daily basis worldwide, shows that Word of Mouth (WOM) Exposure to the F&B service rose 7.1 percentage points over the four-week period.

The local food delivery brand recently launched a campaign to encourage current and would-be users to explore the "Foodieverse of 500,000 Delicious Restaurants" across Thailand on its app, which have been categorized into groupings of up to 5 stars. Line Man has also been offering discounts to both new and existing customers, subject to a minimum spend at participating restaurants.

According to data from YouGov BrandIndex, Line Man’s WOM Exposure score rose from 23.6 on 1 April to 30.7 by 28 April. WOM exposure is a BrandIndex metric that measures the percentage of people who have spoken with their family or friends about a particular brand in the previous two weeks.

Additionally, OTT streaming platform Netflix also recorded a six-point increase in WOM Exposure from 39.5 on 1 April to 49.5 by 28 April, while ride-hailing and digital payments company Grab saw its WOM Exposure climb 6.6 percentage points from 25.8 on 1 April to 32.4 by 28 April.

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s WOM Exposure score is based on the question: “Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?” (% Yes). Data from surveys of adults aged 18 years and above residing in Thailand from 1 April to 28 April 2022. Learn more about BrandIndex.