Global: How many consumers trust tech brands with their personal data?

Just four in ten global consumers say they trust tech companies with their personal data, according to a recent international survey conducted by YouGov.

Data shows 40% of adults say they trust tech companies with their personal data, while a slightly larger proportion, 46%, say they don’t. A considerable number of consumers are not sure one way or the other (13%).

Those in Indonesia (67%), India (63%), and the United Arab Emirates (58%) are most likely to at least somewhat trust Big Tech with their personal information.

Dramatically differing attitudes emerge from the United States and the United Kingdom, where just 23% and 24% indicated trust in tech companies, respectively. These two markets appear at the bottom of our list of 18 markets in which YouGov conducted research.

YouGov data also shows a near linear correlation between age and trust in tech companies. Those 18-24 are most likely to say as much (44%), along with those 25-34 (44%), then 35- to 44-year-olds (42%), those 45-54 (41%), and finally those 55 and older (34%).

Along gender lines, we see men are slightly more likely than women to trust tech companies with their personal data (42% of men vs. 38% of women).

Big Tech continues to be scrutinized over how it handles user data. These findings include some encouraging figures, but significant work remains to be done in the industry to increase overall trust.

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