Profile Peek: Cryptocurrencies in the US

15% of the Americans agree that cryptocurrencies are the future of online financial transactions and are likely to use cryptocurrency in the next 12 months

Cryptocurrency is gradually becoming an acceptable payment mode for financial transactions all around the world. Cryptocurrencies and NFTs are being purchased by Americans as a collectible item of investment, and premium products (such as art, yachts, and real estate), cross-border payments, and gaming and gambling circuits are projected to be at the forefront of cryptocurrency usage, in the future.

Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting data on 400,000 variables from 350,000 panelists, marketers and researchers can get a deeper understanding of the 15% of Americans who agree that cryptocurrencies are the future of online financial transactions.

Our latest Profile Peek sheds light on key demographic, attitudinal and behavioral patterns of Americans who are pro-cryptocurrency and helps understand their social media consumption habits by sharing key insights on their most preferred social platforms. This analysis gives brand researchers and advertisers quick and actionable insights into Americans who already believe in cryptocurrency to be the future of finance and helps identify the early adopters who have already brought and are currently using cryptocurrencies.

The free Profile Peek also provides a unique perception of this cohort, including:

• Their demographics
• Types of cryptocurrencies they use
• Their behavioral attitudes toward banking and payments
• Mobile payment apps they use the most
• The social network platforms they are on

Download the full Profile Peek to discover more about Americans who agree that cryptocurrencies are the future of online financial transactions.