May 12th, 2022, YouGov
The pandemic has caused consumers to have a greater reliance on technology that can support their everyday lives, work and wellbeing. But how do consumers across the world perceive the brands whose products they use?
We have released this year’s technology rankings, focusing on the consumer electronics category. The brands featured are considered by the public to enjoy the strongest overall brand health across 16 markets (see below for a full list), using our Index score (an average of their Impression, Satisfaction, Quality, Reputation, Value and Recommendation scores).
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Data was drawn from YouGov BrandIndex which measures consumer perceptions towards brands on a daily basis. The ranking examines the best performing consumer electronics brands between April 1, 2021 and March 31, 2022.
Globally, Samsung tops our list with a score of 122, likely thanks to the array of consumer products it produces and its happy customers; it has become a household name for nearly every major household appliance and entertainment product.
Sony, which has long been synonymous with high-quality home entertainment products, claims the second slot on our list with a score of 116.
Apple comes in third place with a score of 101. The premium personal electronics brand has broadened its hardware offering with some near-universally praised products like the newest MacBook Pro line-up as well as the latest iteration of the AirPods, which have been a runaway success for the firm.
LG comes in fourth place with a score of 60. After closing its mobile phone business, LG has focused on home appliances, laptops and entertainment products.
Philips occupies the No. 5 spot on our list with a score of 52. While the firm manufactures a plethora of devices, its personal care products such as electric toothbrushes, and its Hue lighting products are likely to come to mind first for most consumers.
Canon, one of the biggest players in the camera and printing space, has laid claim to the sixth spot with a score of 51. Microsoft, which released the latest redesigned version of its Windows operating system, comes in seventh place with a score of 41. While consumer products make up a small proportion of Microsoft’s business, its slate of Surface laptop/tablets have gained a significant following. Tech stalwart Panasonic comes in eighth place with a score off 33, followed by HP with 21, and Siemens at 19.
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Methodology: This year’s Global Consumer Electronics Rankings 2022 cover 16 markets in all (Australia, China, Denmark, Finland, France, Germany, India, Indonesia, Japan, Netherlands, Norway, Saudi Arabia, Sweden, UAE, UK and the US). For this year’s global list, we created a shortlist of the top ten brands (based on their Index score between April 1, 2021 and March 31, 2022) in each market, creating 160 scoring opportunities in all. Our Consumer Electronics Rankings 2022 methodology awards ten points for placing first, down to one point for placing tenth in each market. The score shown in the global ranking is the total points accrued by each brand across the 160-slot shortlist.