Cross-country study on the motorbike industry

There are more than 200 million motorbikes globally, a vehicle that is becoming increasingly popular, whether for leisure or as an indispensable means of transport for work.

YouGov's new cross-country study on the motorbike industry analyses some of the main aspects of the sector, providing the key insights into consumers' ownership and purchasing intent. This study covers 5 markets - France, Italy, India, Spain and Thailand.

Download the report to discover:

• How many people own a motorbike or scooter in each country: Favourite types, engine and use per market
• The most important aspect of a Motorbike
• Top brands basis: Awareness, Impression, Quality metrics

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