Past and future of media consumption in the UAE
March 13th, 2022, Anisha Sharma

Past and future of media consumption in the UAE

Media is one of the most dynamic industries across the globe. In the last 5 years, we have witnessed TikTok relaunch, introduction to new Instagram features like stories, reels etc., the boom of podcasts and OTT platforms. There has been a tremendous change in how UAE residents consume media. Especially in the last two years, due to covid-19, viewership across different mediums saw an enormous surge.

YouGov’s latest infographic, ‘Future of Media Consumption in the UAE ' provides a view on ever-evolving media consumption habits and media channel preferences. Data reveals that 27% of UAE residents are planning to subscribe to podcasts this year.

Download the full infographic to get in-depth insights on the past and future of media consumption in the UAE.

The infographic includes:-

  • Past media landscape
  • Expected increase in media consumption in 2022
  • Future of paid subscriptions

Download the infographic