YouGov  Best Buzz Rankings 2021: KSA

YouGov  Best Buzz Rankings 2021: KSA

Anisha Sharma - February 9th, 2022

YouGov best buzz rankings are based on the Buzz score from YouGov BrandIndex scores that measures whether people have heard anything positive or negative about a brand during the previous two weeks.

Check out the below rankings to see which brands generated positive buzz amongst the KSA consumers and the ones who registered the most improvement in their Buzz score. Want to know more? To see your brand’s buzz ranking please click here and one of our experts will be in touch. 

We have also published Best Buzz Rankings for UAE and Egypt.

Saudia topped YouGov's Best Buzz Rankings 2021 in the KSA followed by Neom and Adidas taking the second and third spot respectively. Neom also takes the first spot in YouGov's Best Buzz Rankings top Improvers, Tik Tok and Red Sea Project takes the second and third spot respectively.

Best Buzz Rankings 2021 KSA

YOUGOV BEST BUZZ RANKINGS 2021 IN THE KSA

Rank

Brand Name

Score

1

Saudia (Saudi Airlines)

46.6

2

Neom

44.9

3

adidas

44.7

4

Al Baik

43.2

5

Almarai

42.0

6

Al Rajhi Bank

39.9

7

Apple

38.9

8

iPhone

35.7

9

Samsung

35.5

10

Dettol

35.0

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Scores show average data from 1st January, 2021 to 31st December, 2021
(Publishing date: Feb 2022)

Top Improvers in Best Buzz Rankings 2021 KSA

YOUGOV BEST BUZZ RANKINGS 2021 IN THE KSA - IMPROVERS

Rank

Brand Name

2021 Score

2020 Score

Change in Score

1

Neom

44.9

34.4

10.5

2

TikTok

14.6

7.1

7.5

3

Red Sea Project

20.3

14.3

6.0

4

Qatar Airways

12.0

6.7

5.3

5

Qiddiya

16.2

11.5

4.7

6

Saudia Dairy & Foodstuff Company

32.9

28.5

4.4

7

Al Rajhi Bank

39.9

35.9

4.0

8

7 Up

27.0

23.3

3.7

9

Nutella

25.6

22.1

3.5

10

Saudia (Saudi Airlines)

46.6

43.1

3.4

Get in touch to see your brand data

Scores show average data from 1st January, 2021 to 31st December, 2021 compared to 1st January, 2020 to 31st December, 2020
(Publishing date: Feb 2022)

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands around the globe.

Want to know more? To see your brand’s buzz ranking please click here and one of our experts will be in touch. 

Get in touch

Methodology: 

The brands in YouGov Best Buzz Rankings 2021 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2021. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2020 and 2021, to be included in the Buzz Improvers list, the variance must be positive. Both scores are representation of online population.

All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.