US Auto Advertiser of the Month: GMC

According to data from YouGov BrandIndex, GMC is the automotive advertiser of the month for the month of November for registering the highest uplift in Ad Awareness score, which tracks whether consumers have seen advertisement of a brand in the prior two weeks.

GMC’s Ad Awareness saw a 2.3-point rise in November – from 13.5 on October 26 to 15.8 on November 25.

During this period, GMC took to its social media pages to actively promote its latest launch – the GMC Hummer EV, the world’s all-electric super truck. The automotive giant released a YouTube video featuring basketball superstar LeBron James to promote the Hummer EV.

The data shows that GMC’s Ad Awareness saw a constant rise from November 17. This can perhaps be attributed to the car brand’s grand opening of its Factory Zero on the same day – its first assembly plant dedicated fully for EVs. The grand opening of the factory also welcomed President Biden, who was seen test driving the Hummer EV.

GMC’s Consideration score, which tracks if consumers would consider purchasing a product from the brand the next time they are in the market, also saw a rise – from 11.0 on October 26 to 12.5 (+1.5) on November 25.

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. GMC's Ad Awareness score is based on the question: Which of the following brands or providers have you seen an advertisement for in the past two weeks? Scores are based on an average daily sample size of 2092 US adults between October 26 and November 25. Figures are based on a 4-week moving average. Learn more about YouGov BrandIndex.