The growing trend of plant-based meat products in Thailand

Heath is always of our utmost concern. Many consumers are willing to try out new things to stay healthy. One of the growing trends nowadays is to have plant-based meat products. YouGov has therefore investigated Thai's attitudes and behaviours towards plant-based products. Our data shows that almost 71% of Thais are already aware of plant-based meat products.

Amongst plant-based meat consumers in Thailand, the most quoted reasons for trying this new type of meat are curiosity (44%) and long-term health care (44%). Check out our infographics to learn more about the findings, which includes:

• The plant-based ingredient that Thais are avoiding in their food
• Thais' affordable price range for plant-based meat
• Places where Thais buy plant-based meat
• Reasons why plant-based meat consumers would choose plant-based meat
• Reasons why plant-based meat rejecters never tried plant-based meat, and many more

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