Global: Are automakers doing enough to make their products last longer?
According to data from a recent survey conducted by YouGov across 17 markets only half of global consumers feel that automotive companies are doing their bit to optimise the longevity of their products (49%). And while 17% are unsure about the matter, a third of all consumers globally (33%) feel that automakers should be doing more to make their products more durable.
In general, consumers in Asia and MENA hold a positive view about the efforts taken by automotive companies in optimising the durability of their products. Leading among them are consumers in Indonesia (79%), the UAE (72%) and urban India (71%). A similar share of audience in Singapore (54%) and Hong Kong (54%) are also of this view. Closely following are consumers in Australia where more than half of consumers tell us they feel that auto companies are doing their bit in making their products durable (52%).
In contrast, consumers in western markets are more likely to believe that brands are not doing enough to make their products last longer. In urban Mexico, for instance, half of the respondents in our survey say so (49%), while consumers in Italy and France who believe that automotive companies are failing to make durable products closely outnumber those who say the opposite (Italy: 46% vs 41%; France: 48% vs 40%). Swedes and Brits are divided.
However, it’s worth noting that of all the markets in our survey, it’s consumers in Spain who are more likely to say that auto brands are failing to make an effort on this front (55%).
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Methodology: The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 511 and 2019 for each market. All interviews were conducted online in September 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples.
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