Who are the casual investors of the Nordics?
September 27th, 2021, Tove Keldsen

Who are the casual investors of the Nordics?

One in five is always looking for profitable ways to invest money in the Nordics. Who are they? Where do they find information and what advertisement channels grab their attention?

Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 25,000 variables on 90,000 panelists in the Nordics, marketers and researchers can understand exactly who these casual investors in Denmark, Sweden, Norway and Finland are, what they want, where to reach them, and much more.

Download these free Profile Peeks, for unique insights, including:

  • Demographics
  • Media use (Including their most frequently used news apps)
  • Advertising attitudes
  • And more

Fill in the form to receive the Profile Peeks