YouGov FMCG/ CPG Rankings 2021 - Brazil

YouGov FMCG/ CPG Rankings 2021 - Brazil

YouGov - September 22nd, 2021

Marking the first in an annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, an overall measure of brand health calculated by averaging Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

This year's rankings highlight the top performing FMCG/CPG brands in Brazil for the following categories:

  • Hair Care
  • Personal Care
  • Skincare & Cosmetics
  • Soft Drinks
  • Food

To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

YouGov FMCG/CPG Rankings 2021 in Brazil: Hair Care

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: HAIR CARE

Rank

Brand Name

Score

1

Dove

41.7

2

Pantene

36.8

3

Seda

33.8

4

L'Oréal Paris

30.5

5

Elseve

29.9

6

TRESemmé

26

7

Clear

22.4

8

Head & Shoulders

17.7

9

Embelleze

17.3

10

Koleston

15.2

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The Top 10 Hair Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Hair Care Brands during this same time period, listed consecutively, are Seda, Wella, L'Oréal Paris, Garnier, Cor&Ton, MAXTON, Embelleze, Elsève, Clear, and BioColor.

YouGov FMCG/CPG Rankings 2021 in Brazil: Personal Care

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: PERSONAL CARE

Rank

Brand Name

Score

1

Colgate

60.2

2

Oral-B

46.2

3

Dorflex

31.2

4

Close-Up

29.8

5

Sensodyne

28.4

6

Sorriso

22.8

7

Neosaldina

19.1

8

Doril

16.2

9

TYLENOL

16.2

10

Medley

16.1

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The Top 10 Personal Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Personal Care Brands during this same time period, listed consecutively, are Gerovital, EMS, Advil, Sorridente, Centrum, Energil Zinc, Dorflex, Medley, and Sorriso.

YouGov FMCG/CPG Rankings 2021 in Brazil: Skin Care & Cosmetics

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: SKINCARE & COSMETICS

Rank

Brand Name

Score

1

O Boticário

62.6

2

Natura

58.1

3

Avon

44.3

4

NIVEA

40.8

5

L'Oréal Paris

27.4

6

Risqué

20.4

7

Eudora

20

8

Sundown

19.4

9

Neutrogena

16.7

10

Renew

16.4

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The Top 10 Skincare & Cosmetics Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Skincare & Cosmetics Brands during this same time period, listed consecutively, are Avon, Renew, Revitalift, Neutrogena, Active, Eudora, Olay, Beauty Color, NIVEA, and Regenerist.

YouGov FMCG/CPG Rankings 2021 in Brazil: Soft Drinks

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: SOFT DRINKS

Rank

Brand Name

Score

1

Coca-Cola

44.1

2

Guaraná Antarctica

43.9

3

Fanta

31.7

4

Nescafé

31.3

5

Água Crystal

28.5

6

H2Oh!

27.3

7

Del Valle

26.1

8

Pepsi

25.8

9

Sprite

24.6

10

Red Bull

19.7

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The Top 10 Soft Drink Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Soft Drink Brands during this same time period, listed consecutively, are Dolly, Coca-Cola, Coca Zero, Pepsi, Red Bull, TNT Energy, Fanta, Pepsi Max, Sprite, and Del Valle.

YouGov FMCG/CPG Rankings 2021 in Brazil: Food

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: FOOD

Rank

Brand Name

Score

1

iFood

48.7

2

Nestlé

41.1

3

Sadia

36.7

4

Perdigão

32.9

5

Seara Foods

29.7

6

Burger King

27.9

7

Subway

25.9

8

McDonald's

24.1

9

Uber Eats

21.4

10

Habib's

20.3

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The Top 10 Food Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Food Brands during this same time period, listed consecutively, are Friboi, JBS, iFood, McDonald's, McDelivery, Sadia, Seara Foods, Président, BRF, and Xylitol.

To learn more about what goes into YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

Methodology

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.