YouGov FMCG/ CPG Rankings 2021 Egypt

YouGov FMCG/ CPG Rankings 2021 Egypt

Anisha Sharma - September 23rd, 2021

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

In Egypt, FMCG/CPG brand Dettol leads the personal and home care list this year with a score of 35 and 44 respectively. Similarly, Galaxy tops the list in FMCG snacks list with a score of 42.8. Nescafe and Juhayna crowns beverages and pantry list with a score of 49.6 and 50 respectively.

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

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YouGov FMCG/CPG Rankings 2021 in Egypt: Personal care

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: PERSONAL CARE

Rank

Brand Name

Score

1

Dettol

35.0

2

Sensodyne

28.6

3

Dove

23.8

4

Signal

23.6

5

Johnson's

22.3

6

Johnson's Baby

18.6

7

Head & Shoulders

18.3

8

Lux

17.7

9

Rexona

17.1

10

Close Up

16.8

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Snacks

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: SNACKS

Rank

Brand Name

Score

1

Galaxy

42.8

2

Molto

34.4

3

Nutella

32.5

4

Kit Kat

31.8

5

Cadbury

31.3

6

Oreo

30.1

7

Sunbite

27.4

8

Chipsy

25.6

9

Bake Rolz

24.7

10

Mandolin

23.1

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Beverages

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: BEVERAGES

Rank

Brand Name

Score

1

Nescafe

34.4

2

Almarai

33.8

3

Schweppes

33.5

4

Fayruoz

33.1

5

Pepsi

32.6

6

Lipton - Yellow Label Black Tea

27.9

7

7 Up

24.5

8

Juhayna Juices

23.9

9

Rani

22.9

10

Lipton Green tea

20.7

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Food pantry

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: FOOD PANTRY

Rank

Brand Name

Score

1

Juhayna

34.0

2

El Rashidi El Mizan

32.1

3

Halwani

23.8

4

AFIA

23.1

5

Atyab

21.0

6

Heinz

21.0

7

Vitrac

20.6

8

Bake Rolz

18.4

9

El Doha

16.7

10

Americana

14.1

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Home care

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: HOME CARE

Rank

Brand Name

Score

1

Dettol

44.0

2

Ariel

31.5

3

Persil

31.1

4

Pril

26.5

5

Clorox

26.4

6

Downy

25.1

7

Vanish

20.8

8

Fairy

18.3

9

Harpic

14.2

10

Tide

12.0

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

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Methodology: 

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.