YouGov FMCG/ CPG Rankings 2021 UAE

YouGov FMCG/ CPG Rankings 2021 UAE

Anisha Sharma - September 23rd, 2021

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

In UAE, FMCG/CPG brand Dettol leads the personal care list this year with a score of 39.3. Similarly, Oreo tops the list in FMCG snacks list with a score of 36.1. Almarai crowns all beverages, dairy and food pantry list with a score of 42.7, 50.9 and 49.1 respectively.

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

Get in touch

YouGov FMCG/CPG Rankings 2021 in UAE: Personal care

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: PERSONAL CARE

Rank

Brand Name

Score

1

Dettol

39.3

2

Dove

33.4

3

Colgate

29.6

4

Nivea

29.4

5

Sensodyne

25.4

6

Vaseline

24.8

7

Head & Shoulders

23.3

8

Oral B

20.5

9

Close Up

20.5

10

Lifebuoy

19.2

Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Snacks

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: SNACKS

Rank

Brand Name

Score

1

Oreo

36.1

2

Baskin-Robbins

35.7

3

Kit Kat

29.9

4

Nestlé

28.9

5

Galaxy

28.2

6

London Dairy

27.9

7

Pringles

27.7

8

Lays

26.8

9

Nutella

25.7

10

Ferrero Rocher

25.6

Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Beverages

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: BEVERAGES

Rank

Brand Name

Score

1

Almarai

42.7

2

Al Ain

35.7

3

Masafi

32.8

4

Mai Dubai

31.1

5

Coca-Cola

28.6

6

Al Rawabi

27.7

7

7 Up

27.2

8

Pepsi

25.5

9

Lacnor

22.8

10

Lipton Green tea

22.5

Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Dairy

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: DAIRY

Rank

Brand Name

Score

1

Almarai

50.9

2

Al Rawabi

34.1

3

Rainbow

25.2

4

Nido

21.3

5

Kraft

20.7

6

Anchor

19.2

7

Puck

19.1

8

Kiri

15.3

9

Coffee-Mate

15.2

10

Philadelphia

13.5

Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Food pantry

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: FOOD PANTRY

Rank

Brand Name

Score

1

Almarai

49.1

2

Lurpak

32.2

3

Sadia

27.0

4

Heinz

26.2

5

Maggi

25.9

6

Knorr

22.4

7

Americana

20.6

8

Anchor

19.3

9

American Garden

19.1

10

Noor Oil

17.1

Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Home care

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: HOME CARE

Rank

Brand Name

Score

1

Dettol

45.4

2

Ariel

35.5

3

Downy

28.8

4

Tide

28.0

5

Fairy

27.0

6

Comfort

26.4

7

Clorox

26.2

8

Persil

20.0

9

Fine

19.9

10

Alokozay

19.8

Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

Get in touch

Methodology: 

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.