YouGov FMCG/ CPG Rankings 2021 Indonesia

YouGov FMCG/ CPG Rankings 2021 Indonesia

Nabilla Ramadila - September 23rd, 2021

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

YouGov FMCG/CPG Rankings 2021 in Indonesia: Personal Care

In Indonesia, FMCG/CPG brand Pepsodent leads the Personal Care list this year with a score of 50.1. Lifebuoy came in second with a score of 39.1. In third and fourth position were Dettol and Wardah respectively scoring 36.6 and 31.0. Rounding out the top five Vaseline scored 28.6.

YOUGOV FMCG/CPG RANKINGS 2021 IN INDONESIA: PERSONAL CARE

Rank

Brand Name

Score

1

Pepsodent

50.1

2

Lifebuoy

39.1

3

Dettol

36.6

4

Wardah

31.0

5

Vaseline

28.6

6

Rexona

27.2

7

Nivea

24.1

8

Pantene

22.8

9

Dove

21.7

10

Rexona Men

21.3

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Top Improvers 2021 in Indonesia: Personal Care

In the Personal Care category, Lifebuoy came up on top in the most improved FMCG/ CPG brand list, with a rise of +5.5 points, ahead of Shinzui (up +3.4 points) and My Baby (which has improved by +2.7 points). The fourth and fifth position were Garnier (+2.7 points) and Zwitsal (+2.7 points).

YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN INDONESIA: PERSONAL CARE

Rank

Brand Name

2021 Score

2020 Score

Change in Score

1

Lifebuoy

39.1

33.6

5.5

2

Shinzui

17.6

14.2

3.4

3

My Baby

13.5

10.8

2.7

4

Garnier

20.5

17.8

2.7

5

Zwitsal

18.5

15.8

2.7

6

Nuvo

12.4

9.7

2.7

7

Nivea

24.1

21.4

2.7

8

Sunsilk

19.6

17.0

2.6

9

Pepsodent

50.1

48.0

2.1

10

Sweety

7.7

5.8

1.9

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Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.

YouGov FMCG/CPG Rankings 2021 in Indonesia: Beverages

Aqua leads the Indonesia's Beverages list this year with a score of 54.8. Yakult came in second with a score of 50.2. In third and fourth position were Pocari Sweat and Le Minerale respectively scoring 40.6 and 39.3. Rounding out the top five Good Day scored 26.8.

YOUGOV FMCG/CPG RANKINGS 2021 IN INDONESIA: BEVERAGES

Rank

Brand Name

Score

1

Aqua

54.8

2

Yakult

50.2

3

Pocari Sweat

40.6

4

Le Minerale

39.3

5

Good Day

26.8

6

Cimory

26.6

7

Teh Botol Sosro

26.0

8

NutriSari

25.7

9

Buavita

24.7

10

Teh Pucuk Harum

24.3

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Top Improvers 2021 in Indonesia: Beverages

In the Beverages category, Le Minerale came up on top in the most improved FMCG/ CPG brand list, with a rise of +6.3 points, ahead of Coca-Cola (up +5.4 points) and Cimory (which has improved by +4.7 points). The fourth and fifth position were NutriSari (+4.5 points) and Sprite (+3.7 points).

YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN INDONESIA: BEVERAGES

Rank

Brand Name

2021 Score

2020 Score

Change in Score

1

Le Minerale

39.3

33.1

6.3

2

Coca-Cola

17.8

12.4

5.4

3

Cimory

26.6

21.9

4.7

4

NutriSari

25.7

21.1

4.5

5

Sprite

18.7

15.0

3.7

6

Teh Botol Sosro

26.0

22.7

3.4

7

ABC

12.9

9.7

3.3

8

Fanta

12.7

9.4

3.3

9

Teh Pucuk Harum

24.3

21.0

3.2

10

Nestlé PureLife

20.6

17.5

3.1

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Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.

YouGov FMCG/CPG Rankings 2021 in Indonesia: Cooking Ingredients

In Cooking Ingredients category, Indofood leads the list this year with a score of 50.1. Bango came in second with a score of 41.9. In third and fourth position were Blue Band and ABC respectively scoring 40.8 and 37.3. Rounding out the top five Royco scored 32.8.

YOUGOV FMCG/CPG RANKINGS 2021 IN INDONESIA: COOKING INGREDIENTS

Rank

Brand Name

Score

1

Indofood

50.1

2

Bango

41.9

3

Blue Band

40.8

4

ABC

37.3

5

Royco

32.8

6

Bimoli

28.8

7

Masako

24.1

8

Sedaap

21.5

9

Sajiku

20.1

10

Saori

19.8

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Top Improvers 2021 in Indonesia: Cooking Ingredients

In the Cooking Ingredients category, Indofood came up on top in the most improved FMCG/ CPG brand list, with a rise of +4.0 points, ahead of Ajinomoto (up +3.9 points) and Royco (which has improved by +3.5 points). The fourth and fifth position were Bango (+3.2 points) and Sasa (+3.1 points).

YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN INDONESIA: COOKING INGREDIENTS

Rank

Brand Name

2021 Score

2020 Score

Change in Score

1

Indofood

50.1

46.1

4.0

2

Ajinomoto

15.6

11.7

3.9

3

Royco

32.8

29.4

3.5

4

Bango

41.9

38.7

3.2

5

Sasa

13.6

10.5

3.1

6

Sedaap

21.5

18.5

3.0

7

Masako

24.1

21.3

2.9

8

Saori

19.8

17.0

2.8

9

Racik

14.6

12.1

2.5

10

Sajiku

20.1

17.7

2.3

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Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.

YouGov FMCG/CPG Rankings 2021 in Indonesia: Packaged Food

Indomie leads the Indonesia's Packaged Food list this year with a score of 65.2. Oreo came in second with a score of 42.1. In third and fourth position were Frisian Flag and Dancow respectively scoring 37.8 and 35.6. Rounding out the top five Tango scored 34.1.

YOUGOV FMCG/CPG RANKINGS 2021 IN INDONESIA: PACKAGED FOOD

Rank

Brand Name

Score

1

Indomie

65.2

2

Oreo

42.1

3

Frisian Flag

37.8

4

Dancow

35.6

5

Tango

34.1

6

Mie Sedaap

33.0

7

Good Time

32.8

8

Kacang Garuda

31.3

9

Roma

30.1

10

Chocolatos

29.9

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Top Improvers 2021 in Indonesia: Packaged Food

In the Packaged Food category, Indomie came up on top in the most improved FMCG/ CPG brand list, with a rise of +5.5 points, ahead of Frisian Flag (up +4.4 points) and Oreo (which has improved by +2.9 points). The fourth and fifth position were Good Time (+2.7 points) and Doritos (+2.7 points).

YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN INDONESIA: PACKAGED FOOD

Rank

Brand Name

2021 Score

2020 Score

Change in Score

1

Indomie

65.2

59.7

5.5

2

Frisian Flag

37.8

33.4

4.4

3

Oreo

42.1

39.3

2.9

4

Good Time

32.8

30.1

2.7

5

Doritos

11.2

8.6

2.7

6

Lay's

20.7

18.0

2.7

7

Roma

30.1

27.6

2.5

8

Mi Gelas

13.3

10.9

2.4

9

Biskuat

23.4

21.1

2.4

10

Khong Guan

26.6

24.5

2.1

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Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.

YouGov FMCG/CPG Rankings 2021 in Indonesia: Household Care

Sunlight leads the Indonesia's Household Care list this year with a score of 52.9. Rinso came in second with a score of 42.3. In third and fourth position were Molto and Downy respectively scoring 40.1 and 38.5. Rounding out the top five Mama Lemon scored 28.6.

YOUGOV FMCG/CPG RANKINGS 2021 IN INDONESIA: HOUSEHOLD CARE

Rank

Brand Name

Score

1

Sunlight

52.9

2

Rinso

42.3

3

Molto

40.1

4

Downy

38.5

5

Mama Lemon

28.6

6

Paseo

26.5

7

SoKlin

25.6

8

Baygon

24.0

9

Wipol

23.1

10

Super Pell

20.8

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Top Improvers 2021 in Indonesia: Household Care

In the Household Care category, Wipol came up on top in the most improved FMCG/ CPG brand list, with a rise of +4.9 points, ahead of Sunlight (up +4.2 points) and Downy which has improved by +3.9 points). The fourth and fifth position were Paseo (+3.7 points) and Super Pell (+3.6 points).

YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN INDONESIA: HOUSEHOLD CARE

Rank

Brand Name

2021 Score

2020 Score

Change in Score

1

Wipol

23.1

18.2

4.9

2

Sunlight

52.9

48.7

4.2

3

Downy

38.5

34.5

3.9

4

Paseo

26.5

22.8

3.7

5

Super Pell

20.8

17.3

3.6

6

Rinso

42.3

39.0

3.3

7

Baygon

24.0

20.8

3.2

8

Mama Lemon

28.6

25.5

3.1

9

Hit

14.9

12.0

2.9

10

Nice

15.4

12.6

2.8

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Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

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Methodology: 

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average Index score between August 1st 2020 to July 31st 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and at least 18 months to be included in the improver rankings (as well as being currently tracked).