Global: Which consumers count their calories?

Counting calories is a much-debated practice – with some arguing for its health, weight loss, and aesthetic benefits, and others arguing that it may be counterproductive.

But what proportion of consumers actually counts their calories?

Data from YouGov Profiles shows a range of attitudes across six different markets. In the United Arab Emirates (38%) and Spain (37%), for example, nearly two in five consumers count the calories in their meals and snacks. For Americans, three in ten (31%) do the same, compared to a quarter of Britons (24%) and consumers in Hong Kong (24%). By contrast, Spanish consumers are far less likely to worry about the calorie content of their meals (17%).

Methodology

YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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