The ‘Pandemic Effect’ on the American Shopper [Report]

Our 2021 International Retail Report on consumer behavior during the pandemic revealed that US consumers more frequently reported changing their shopping habits than the global average.

Will the dramatic shifts in US consumer behavior return to pre-2020 levels? Or, are they here to stay? YouGov’s newest whitepaper focuses specifically on this dynamic US retail market, where previous research indicates that half of consumers have reported shopping less in-person due to the pandemic.

Download The ‘Pandemic Effect’ on the American Shopper to understand:

• America’s desire to get back to physical stores, broken down demographically
• Which categories and stores Americans prefer in-store vs. online
• Pandemic shopping norms customers want to keep
• And more