Keeping up with brand evolution: research effectively across the consumer journey
Frances Johnson - April 28th, 2021
Understanding the consumer journey is key to brand advertising and brand research. It matters what you ask, who you ask and when you ask it. Research experts Julian Tooke, Global Director of Product Integration and Jake Palenicek, Head of Custom Research UK discuss ‘Keeping up with brand evolution: how to research effectively across the consumer journey’ in this webinar recording.
Don't miss your chance to have real audience understanding at your disposal with our latest product, YouGov Consumer Journey Diagnostics. Learn how to target respondents as they move from brand awareness, to consideration, to intention to purchase, and actual consumption. Understand lapsed purchasers too.