YouGov study: Singaporeans media consumption habits

YouGov's latest white paper International Media Consumption Report 2021: Is there a new normal? reveals that 54% of Singaporeans think it's fair to watch ads in exchange for free content. While only 20% of Singaporeans agree to pay for advert-free entertainment service, which is the lowest percentage among APAC and also lower than the global average of 30%.

We have gathered some key findings specifically about Singaporeans' attitude towards paid media subscription from the white paper. You will find the profile of Singaporean media consumers in this infographic, including what paid media subscriptions they have, what traditional and digital media channels they use, and how many subscriptions most of them have.