April 16th, 2021, YouGov
YouGov's latest infographic: "Profile Peeks: TV lovers” showcases the profile of people who watch television more than 30 hours a week and how they are different from the nationally representative population.
57% of TV Lovers are Male and above the age of 30. Data also reveals that 55% of the segment expects TV ads to entertain them and 57% are willing to pay more for luxury brands.
This data has been gathered from Profiles, YouGov’s audience profiling and segmentation platform collecting 24,000+ variables on 200,000 Indian panelists. Profiles combine unique filters to build up a portrait of the audience you need the most by incorporating media consumption, psychographics, demographics, purchase behavior, and much more.
What will you learn about TV Lovers?
- Demographics & Lifestyle
- Attitude towards advertising
- Peak TV viewing hours
- Categories likely to purchase
- Brands in Consideration