One in eight people watch TV on their phone each day
Most Britons are yet to embrace watching TV on their phones, while those who do tend to be younger, tech-savvy and frequent users of streaming services
Phone screens are becoming bigger and many of the major TV streaming services now allow downloads. But YouGov Plan & Track data shows that only 12% of the public currently watch TV on their phone at least once a day. Other activities, such as online shopping (40%), playing games (30%) and paying bills (23%), are still more common.
The small minority who watch TV on their phones every day are more likely than the average person to use streaming services such as Netflix (70% vs 44% of the wider population), YouTube (52% vs 27%) and Amazon Prime (42% vs 25%) at least once a week.
YouGov Plan & Track data shows that as a group, they tend to be younger, with half (52%) being aged between 18 and 34, compared with one in three (29%) people nationally. They’re more likely to believe that streaming has changed watching TV for them (80% vs 56%) and they also primarily consume music through streaming services (68% vs 42%).
Nearly nine in ten (87%) say they mainly get information from the internet, compared with one in seven (71%) in the wider population. They are also keener to try the latest technology (66% vs 46%) and think emojis help people communicate better (68% vs 50%).
Half (49%) also say they often look for products and services after seeing them advertised on billboards and posters. This is well above the national average (29%).