Company

YouGov’s acquisition of GfK CPS brings together the best in market behavioral data with the best in market attitudinal data. Our combined offering gives you an unparalleled understanding of consumers.

You can know what people buy, why they buy it, what leads them to make a purchase and what marketing influences their decisions, enabling you to make better, informed strategies.

• Same quality, new name: we have changed our name but continue to deliver excellent services to the Swiss market.
• Largest data source in Switzerland for target group analyses and selection through innovative products such as Swiss Brand Observer, YouGov BrandIndex or YouGov Profiles.
• Swiss market leader for market and social research
• Highest quality panel in Switzerland with 115,000 members

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