Audience Explorer
Discover what makes your audience unique
Build your custom audience and explore what they think and feel in minutes with our free self-service tool.
Build an audience, fast
Easily create your audience from our wide selection of attributes:
- Select the location or region of your target audience
- Filter by age, region and gender to create an even more detailed customer profile
- Choose a brand, competitor or personality that your target audience is a fan of, or an example attitude or opinion they hold
- Discover data and insights on your custom audience to help you understand and target them effectively
Unlock audience insights
- Click 'Explore your Audience' to uncover data and access your free audience dashboard
- Share the audience you’ve discovered with your colleagues, clients and business partners in a presentation-ready format
- Unlock more audience data by registering for an account
Access additional data
Unlock more data points with YouGov Profiles.
The data in your audience dashboards is a snapshot from YouGov Profiles — a powerful syndicated data tool containing over 200,000 audience data points.
BENEFITS
Free audience intelligence:
Straightforward insights
Get straight to the point of the story using one simple data platform.
Rapid research
Unlock the value of our connected data.
Deck-ready data
Present your story with visual portraits that can be shared instantly.