Identify your audience

Pinpoint your audience with unrivaled precision

Put your customers at the center of your brand. Powered by 20 years of Living Consumer Intelligence, our tools give you the flexibility to quickly define and refine your target audience with unrivaled precision, or explore deeper, bespoke insights with custom research tailored to your business.

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High level audience identification

Check out free insights on what makes your audience unique with YouGov Profiles Lite.

Unlock powerful insights on media consumption, lifestyle preferences, hobbies and interests, advertising attitudes and more by quickly building your audience from a wide selection of attributes.

All from one free, simple platform, in a PowerPoint-ready visual format that you can share instantly.

Deep audience detail

Inform strategic initiatives with the data you need to make a difference, using YouGov’s flagship audience intelligence platform YouGov Profiles.

Pick from nearly 2 billion global consumer datapoints, refreshed every week, including brand usage and perception, current events and topics, media and social media consumption, and hobbies and interests.

Whether it’s for business planning, media planning, or product, brand and marketing strategies, our clients use YouGov’s living data to deep-dive into their audience.

Custom research for bespoke needs

Work with our experts on a Custom Research project for accurate and reliable consumer intelligence that goes even deeper.

Our team of specialist researchers provide end-to-end support, working with you to understand your unique requirements and deliver bespoke insights on your audience.

Solutions & Products

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Success stories

Why YouGov?

Don't just take our word for it. Join the brands that truly know their audiences and key personas.

“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.

Pete Grant, Planning Director