Understanding the UK premium handset market

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It’s widely acknowledged that the UK smartphone market today remains stagnant, with a perceived lack of innovation keeping consumers from upgrading. This has seen consumers keep hold of handsets for longer. In June 2021, 30% of smartphone owners had had their handset for 24 months or longer, up from 20% five years ago.

YouGov’s Premium Handset Report 2022 provides a comprehensive view of premium handset owners. Download the report today to discover how manufacturers, retailers and operators seeking to maintain and win market share by understanding these owners in more detail.

The study combines living data from multiple products, including YouGov Custom Research, with specific focus on the UK.