![null](https://ygo-assets-websites-general.yougov.net/original_images/3168x1377px-Sport_in_Australia-hb-v1.jpg)
Sports in Australia
Explore the latest trends, analysis and insights on sports in Australia; including how consumers feel about Australian sports, fans and social issues, plus who are Australia’s favorite female athletes.
![color gradient sidebar](https://ygo-assets-websites-general.yougov.net/original_images/Gradient-Sidebar.png)
Sporting organisations are continually faced with a range of areas and issues which require financial investment and attention.
With this in mind, YouGov decided to tackle these topics head on in order to gain a greater understanding of what the Australian public and fans think matters most.
Sports trends, analysis and insights from YouGov
From understanding who Australia’s favorite female athletes are to perceptions on betting in Australian sport, and fueled by YouGov's own unmatched panel, our insights are why are the world's most quoted market research company. Dive into our sports in Australia reports now.
Three in ten Australian adults have subscribed to a streaming platform to watch sports content
Australian sports teams benchmark report
The Commonwealth Games tops YouGov’s global sport rankings 2023 in Australia
NBL Christmas Day fixture study 2022
Who are Australia’s favorite female athletes
Perceptions on betting in Australia sport
Who is the greatest ever male tennis player (G.O.A.T)?
Australia | Sports, fans and social issues in under 3 minutes
Australia | Digital trends in sports media … how fans are accessing content
Run your own research on the YouGov panel
Self-serve
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Serviced
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Custom Research
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more
Client success stories
Learn from the top businesses who back their bets with YouGov's Living Consumer Intelligence.
![null](https://ygo-assets-websites-general.yougov.net/original_images/SFC-Logo.png)
![Fox Sports Logo](https://ygo-assets-websites-general.yougov.net/original_images/Fox-Logo-One.png)
![null](https://ygo-assets-websites-general.yougov.net/original_images/RLWC_Stacked_Identity_Grad_Positive_CMKY.jpg)
“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...
Tom Watson, Research & Insights Manager, Southhampton FC