April 11th, 2023, Carmen Yew
Each fanbase is unique, with its own set of characteristics and attributes that make it stand out from others. While traditional metrics like viewership, attendance, and fan numbers are important, there are many other factors that contribute to the success of a team's fanbase. As such, marketers should be able to identify and understand the various selling points that a team has to offer in order to grow and engage their fanbase.
To help marketers and sports enthusiasts alike, a study has been conducted that examines various demographic indicators, brand health metrics, and attitude statements. This report specifically on male sports leagues in Australia and provides a performance scorecard across the clubs in each sports league for the year 2022. By evaluating a range of factors, this report offers a comprehensive overview can help marketers develop tailored strategies to engage and expand their fanbase.
Download the full report now: Australian Sports Teams Benchmark Report