Sports in Australia

Explore the latest trends, analysis and insights on sports in Australia; including how consumers feel about Australian sports, fans and social issues, plus who are Australia’s favorite female athletes.

Where do sports need to invest in and focus on heading into the future?
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Sporting organisations are continually faced with a range of areas and issues which require financial investment and attention.

With this in mind, YouGov decided to tackle these topics head on in order to gain a greater understanding of what the Australian public and fans think matters most.

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Sports trends, analysis and insights from YouGov

From understanding who Australia’s favorite female athletes are to perceptions on betting in Australian sport, and fueled by YouGov's own unmatched panel, our insights are why are the world's most quoted market research company. Dive into our sports in Australia reports now.

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“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...

Tom Watson, Research & Insights Manager, Southhampton FC