
Sports in Australia
Explore the latest trends, analysis and insights on sports in Australia; including how consumers feel about Australian sports, fans and social issues, plus who are Australia’s favorite female athletes.

Sporting organisations are continually faced with a range of areas and issues which require financial investment and attention.
With this in mind, YouGov decided to tackle these topics head on in order to gain a greater understanding of what the Australian public and fans think matters most.
Sports trends, analysis and insights from YouGov
From understanding who Australia’s favorite female athletes are to perceptions on betting in Australian sport, and fueled by YouGov's own unmatched panel, our insights are why are the world's most quoted market research company. Dive into our sports in Australia reports now.
Three in ten Australian adults have subscribed to a streaming platform to watch sports content
Australian sports teams benchmark report
The Commonwealth Games tops YouGov’s global sport rankings 2023 in Australia
NBL Christmas Day fixture study 2022
Who are Australia’s favorite female athletes
Perceptions on betting in Australia sport
Who is the greatest ever male tennis player (G.O.A.T)?
Australia | Sports, fans and social issues in under 3 minutes
Australia | Digital trends in sports media … how fans are accessing content
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