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YouGov Framework

US Retail Shoppers on Loyalty Programs

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While most customer loyalty programs incentivize repeat purchases and capture valuable consumer behavior data, YouGov has identified an additional benefit driving value for retail brands.

According to exclusive YouGov research, many US shoppers say they are more likely to recommend a brand once they are a member of its loyalty program. Using data from YouGov Profiles, YouGov has developed a framework to understand this behavior and help brands unlock its value.