Retail rankings 2021

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With retail having predominantly shifted online, sustainability now being front and centre in consumers’ minds, mass demand for immediacy – despite the pandemic’s challenges, increased personalisation, and the expansion of AI in retail, one thing this year has undoubtedly demanded is for retailers to adapt in order to be successful. Find out which brands are steaming ahead and which are hot on their tail in this year’s YouGov Retail Rankings.

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.