White paper

Global Media Outlook Report 2022

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Discover media consumption habits and preferences across global markets

Whilst the global media industry continues to bounce back from the challenges presented by the pandemic, changes in consumer behaviors and habits have significantly altered media channel and content consumption as we knew it.

YouGov’s Global Media Outlook Report 2022 provides a comprehensive view on ever-evolving media consumption habits and media channel preferences, as well as key year-on-year trends. Utilizing global data, the study sheds light on media growth opportunities for media planners and brand marketers alike, as well as exploring which media consumption habits and digital trends are likely to stick.

The study combines living data from multiple products, including YouGov Custom Research, in 17 international markets with specific focus on the US and GB.

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