Dating app membership trends and brand rankings 2023

Dating app membership trends & brand rankings 2023

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As dating app adoption continues to grow and mature in the digital age, this data-driven report looks at five key trends in dating app membership and ranks the top brands based on consumer consideration.

Download the report to learn:

  • In what ways have dating app adoption and membership evolved over the past three years?
  • Which apps are winning the dating game, and with whom?
  • What sets members of the top dating apps apart?

This report draws on survey data from YouGov Profiles, identifying Americans who are currently active members of at least one online dating service. Rankings are based on YouGov BrandIndex, our daily brand tracking tool.