YouGov Framework

Fitness habits in the US

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This YouGov consumer framework equips marketers and advertisers in the fitness industry. It highlights some of the opportunities in today's rapidly evolving fitness market.

With the personal interactions from in-office work and regular socialization less frequent post-pandemic, how do Americans think about fitness and exercise as a part of their lives? And how many live in a way that reflects this value?

Segmenting data from YouGov Profiles, this consumer framework ultimately identifies multiple target audiences for fitness brands and uncovers critical insights for engaging these consumers.