YouGov Framework
This YouGov consumer framework equips marketers and advertisers in the fitness industry. It highlights some of the opportunities in today's rapidly evolving fitness market.
With the personal interactions from in-office work and regular socialization less frequent post-pandemic, how do Americans think about fitness and exercise as a part of their lives? And how many live in a way that reflects this value?
Segmenting data from YouGov Profiles, this consumer framework ultimately identifies multiple target audiences for fitness brands and uncovers critical insights for engaging these consumers.