A woman in the aisle of the supermarket checking out the vegetables

Snackable Content: Catering to Millennial & Gen Z Appetites​ ​

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Using YouGov's connected data, we provide a snapshot of millennial and Gen Z snackers in the United States, comprising more than 80 million US adults.​

This report gives a brief overview of the powerful insights available to Retail and CPG professionals, analyzing sentiments and attitudes related to the intersection of snacking, sustainability, and media consumption.​ The report dives into:

  • An overview of US Millennials and Gen Z consumers who snack between meals​
  • The top snacking brands considered by sustainable snackers
  • How to reach these current and future generations of snackers